Monthly Archives: February 2014

Critical Thinking or Creativity: Which is Most Crucial

By Lou Quinto
Executive Coach and Speaker

Imagine this, experts are divided on which skill is most important to business and personal success – critical (rational) thinking or creativity. It’s like watching FOX News and MSNBC report on the same event, but as usual, both reach different conclusions. Who can you trust?

So, which skill – critical thinking or creativity – is most important?

They both are! They’re two sides of the same coin.

Experts do agree that both critical and creative thinking are essential. Some even include creative thinking under the category of critical thinking. Why are both critical and creative thinking essential? To solve problems you must think deductively and rationally (critically) whereas in other instances you need to think expansively and innovatively (creatively). If you were to approach all problems from a purely rational, deductive manner, you would never exceed current levels of achievement. Conversely, if you were to approach all problems creatively, you would never understand why something wasn’t working and be able to take corrective action. Many problems require a blend of the two approaches. To focus on developing one and ignoring the other not only risks ineffective problem solving but it runs the risk of stifling “forward-looking” or “progressive” solutions and reactions.

Lou Quinto has been working with companies and their associates internationally for over the past 25 years primarily in the area of critical thinking and communication skills. He is a Master Coach and Keynote Speaker for Action Management Associates in Plano, TX and a Senior Consultant on the Leadership and Organizational Effectiveness team for Executive Development Associates in Oklahoma City, OK. You can read more of his insights on his blog Metacognition or you can contact him Originally from New Jersey, today Lou resides in Indianapolis, IN.

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